The Sazerac website says "the cinnamon flavor is often used for shooters but can add character to a mixed drink." Serving įireball is usually consumed as a " straight shot" or on the rocks. In 2023, the brand debuted its first barrel-aged whiskey, called Dragon Reserve, releasing 618 bottles as a promotion for Father's Day. The brand's label was designed by Ross Sutherland, who's also designed labels for Black Magic rum, Wheatley Vodka, and some other brands. In 2016, Bloomberg reported that with estimated sales of at least $150 million in 2015, the brand had overtaken Jägermeister in popularity to become the top-selling liqueur in the United States. In 2013, it became one of the top ten most popular liquors, displacing Jose Cuervo tequila. Several national country music acts performed at the establishment during this time and inspired multiple references in many popular songs It is said that the sharp increase in sales early in its resurgence (late 2011/early 2012) can be attributed to a grass roots effort by Beer Can Alley, a Des Moines, Iowa Country bar. In 20, the product had a surge in popularity, which the company achieved by using social media, cultivating bartenders, word of mouth, and a relatively small advertising budget. In 2013, sales leapt to $61 million, passing Jameson Irish whiskey and Patrón tequila." gas stations, convenience stores, and supermarkets, according to IRI, a Chicago-based market research firm. In 2011, Fireball accounted for a mere $1.9 million in sales in U.S. Īn April 2014 article in Bloomberg Business Week said "It's also one of the most successful liquor brands in decades. Later, in 2007, the product was rebranded as "Fireball Cinnamon Whisky". The Sazerac Company purchased the brand rights and formula from Seagram in 1989. The manufacturer's story line is, in part, that it was the product of a Canadian bartender's efforts to warm up from an Arctic blast.
History įireball was originally part of a line of flavored schnapps developed by Seagram in the mid-1980s. In addition to the United States and Canada, Fireball is now also available in other countries. Īs of 2018, Fireball is among the top selling whisky-related brands in the United States. Īccording to the official Fireball website, the product was developed in Canada in the mid-1980s, and for a long time was little known outside of Canada. It is bottled at 33% alcohol by volume (66 U.S. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy. The miniature bottles of both offerings look quite similar, but the label for the Fireball Cinnamon states that it's a “Malt Beverage with Natural Whisky & Other Flavors and Caramel Color.” Additionally, the Fireball Cinnamon alcohol by volume (ABV), which stands at 16.5%, is much lower than the Fireball Cinnamon Whisky (33%).Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. To break it down a bit, there's Fireball Cinnamon and there's also Fireball Cinnamon Whisky. (the makers of Fireball), calls out the company for misleading customers with their labeling. The lawsuit, which was filed against Sazerac Company, Inc.
Like most gas station beverages moonlighting as cocktails or hard liquor, Fireball Cinnamon is actually a malt beverage.įood & Wine reports that the news was uncovered due to a class-action lawsuit filed by Anna Marquez. It turns out that the teeny bottles don't contain any whiskey whatsoever.
If you've ever walked into your local gas station and excitedly picked up one, or even a handful of mini Fireball bottles, you might want to sit down for this news.
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